The evolution of the internet and the ability for anyone to create and share content at a moment’s notice is exciting, and maybe a bit terrifying at the same time. Technological advances continue to saturate the storytelling ecosystem at an astonishing rate. This is great for the content creator, but can also feel like an insurmountable obstacle for media outlets and journalists. The mission of finding a unique and timely story has become even more challenging as the competitive landscape of a reporter continues to explode.
Great organizations, and specifically their PR teams, should look for opportunities to simplify the process and build strong and enduring relationships with the media. One of the best things an organization can do is to develop a robust, easy-to-use, online newsroom. If reporters are consistently racing to find a unique story angle, a fresh point of view, as well as a strong subject matter expert (SME), why not provide them what they need quickly and easily so they get their story, and you can share your organization’s thought leadership?
Over the past six months, I’ve been attending numerous events and conferences to re-engage with my professional community. Last week I attended an event I had never heard of before called STORY hosted here in Chicago. In its sixth year, the event took place at the beautiful Harris Theater located in Millennium Park. I wasn’t quite sure what to expect as I hadn’t found anyone in my circles who had heard of it before, but I went with an open mind and a strong desire for creative inspiration.
With the 2014 theme focused on “Creators, Dreamers, and Storytellers,” STORY Chicago is a conference combining music, performance, digital, discussions, presentations, labs, and much more, all focused on creative storytelling and drawing more than 1,500+ creative professionals nationwide.
The speaker line-up included writers, filmmakers, an Emmy-winning actor, photographers, digital creatives, a tattoo artist, an illusionist, college professors, a spoken word artist, musicians, and so many more. With this much creative power in one room, you can’t help but walk away inspired, enlightened, and enthused.