Like many seasoned practitioners, I’ve often been approached by individuals seeking advice as they begin a career in the field of corporate communications and public relations (PR). Usually they ask for my opinion on what it’s really like to work in this profession day-to-day, or the best way to build a successful and fulfilling career.
There are loads of advice and numerous suggestions out there which are generally spot on. However, I always offer the caveat that there are certain factors making each experience unique. Things like geographic location, corporate culture, business or industry focus, company size, and executive leadership are just a few circumstances that can individualize an experience, for better or for worse.
For me, I came into the field in a non-traditional manner versus a more direct route. I didn’t set out to be here, but this is where I ended up. I actually prefer that this was an evolution for me as I think that brought me greater insights into people, the role, and the clients I serve.
Based on my personal experiences, as well as those I know in the industry and the paths they forged, I’ve compiled my best advice for anyone wanting to launch a career in corporation communications and PR.