The role of brand promotion no longer rests solely on the shoulders of the marketing organization. The proliferation of social platforms and technology tools parlays the voice of many with much greater ease and impact. The active role employees can play in brand visibility and transparency is profound. Organizations now want to partner with employees for greater brand exposure.
Getting our company profiles on social platforms, or launching a corporate blog and communicating to employees is one thing, but how can we go a few steps further to ensure our employees are an extension of our brand and that they proudly share within their own networks our greatest stories. We’re now asking employees to leverage their personal platforms and play the role of brand ambassador speaking on behalf of the organization. 5 to 10 years ago, this idea may have scared off most marketing and legal departments, but today this is a desired practice of the most successful and powerful brands.
How do we not only encourage our employees to spread the word, but to also articulate the brand identity in a meaningful and accurate way? Continue reading