As a tech-savvy communications, public relations, and marketing professional, I’ve provided communications counsel to C-suite executives and top subject matter experts in the development of holistic communications plans and programs designed to consistently engage and inform – resulting in increased brand awareness, new and expanded business, and overall revenue growth.
Early in my career, I was lucky to have the opportunity to play an active leader role while pioneering knowledge management for Andersen Consulting, now Accenture. Collaborating with top talent and incredibly smart people across the globe, we developed extensive programs and technology platforms geared towards building communities of practice, driving innovation, and expanding critical learning across business units, employees, subject matter experts, and the numerous clients we served.
After spending a few years working directly with clients in a smaller consulting organization, I then joined Aon Corporation, one of the world’s largest insurance brokerage companies. In the midst of a nationwide legal investigation into the industry, I played a key role on the crisis team, managing both employee and client responses. After visible and measurable success, I was then tagged to lead the communications ‘war room’ for the incoming President and CEO of the Corporation. A short time later, I was also asked to lead the communications efforts for the CEO of the risk management business unit.
With a strong desire to take my passion for writing and communications to the next level, I accepted a position overseeing the entire Corporate Communications and PR function for Keane, Inc., a large IT services organization later acquired by the Japanese owned NTT DATA Corporation. After a few years building this new function from the ground up, I worked closely with the executive team to simultaneously integrate six newly acquired companies into one unified brand, and was a core driver in the marketing organization as we launched the brand for the first time in the North American market. Upon completion, NTT DATA became the 6th largest IT services provider in the world.
To drive market saturation efforts, my team launched numerous programs and initiatives including; the corporate social media function, Corporate Social Responsibility (CSR) program, and the awards and speakers programs for the organization. In addition, I also led the internal and external communications for the new IndyCar Series sponsorship, collaborated in the development of the events program, and became a primary driver in the organization’s numerous thought leadership initiatives.
Now an independent practitioner, I leverage my extensive background and experience to provide strategic and professional services in writing, editing, content, communications, social media, and corporate social responsibility. Writing and editing services include web copy, blogs, articles, press releases, bios, case studies, white papers, video scripts, emails, newsletters, sales collateral, and executive and employee communications. Clients range from small startups building a brand, to mid-sized firms looking for growth opportunities, as well as larger established organizations seeking innovation and fresh ideas.
All headshot images by Michelle Elizabeth Kaffko, Organic Headshots.